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THE IDEA
Want a larger share of the budget ticket cake? Why not just enlarge the whole cake: we whet the appetite for spontaneous city trips to all red|ticket destinations – this is how you increase the interest in spontaneous travelling at best prices and make Austrian Airlines the perfect partner for all those who love to travel!
THE SOLUTION
With red|guide, we provide the young target group with an outstanding city guide: best tips for topics like STAY, EAT, DRINK, SHOP – from the community for the community. It isn’t only available as website but can also be printed and taken with you - and of course as app!
Top-features
- Insider-tips for all red ticket destinations
GPS as hotspot radar
thanks to memory function
THE RESULTS
active users
within the
first 3 months
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app-downloads
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red|ticket sales
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